This is either an awesome hack, or a very clever marketing campaign on the part of Dreamworks.
(sent in by Dan Berman.)
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Urban Prankster covers pranks, hacks, participatory art, and other creative endeavors that take place in public places in cities across the world. It is edited by Charlie Todd.
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Or an act of vandalism
But a pretty clever act of vandalism
Gah! That is NOT a hack.
Hopefully just a lucky coincidence, otherwise it would be vandalism.
I just hope the broken glass was there before the poster…
If this was vandalism, the shards of broken glass would be in the display case. This glass was piled up to suggest the panda did kick it out from his perspective. Somebody inserted the poster, then the glass was broken in the middle, and piled up carefully.
Probably a promo from the ground up, using Hollywood “Candy” glass. The shards and remaining display window are harmless so as to minimize liability.
if this was a clever promo, imagine the legal dept fighting against this the entire time. ugh!
Hey Peoples!
so much vandals.
This is a vandalism or cleaver marketing promo? In hungary is so much broken glass, but is it not marketing
Hard to believe it’s NOT a hack.