
For this clever prank, the prankster only had to move one item from the store to a more appropriate section.

For this clever prank, the prankster only had to move one item from the store to a more appropriate section.
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idea by Jeff Greenspan / edited by Matt Adams / song by Tyler Walker
For Improv Everywhere’s latest mission, they created separate walking lanes for tourists and New Yorkers on a Fifth Avenue sidewalk. Department of Transportation “employees” were on hand to enforce the new rules and ask pedestrians for their feedback on the initiative. Enjoy the video first and then go behind-the-scenes with the photos and report on IE’s site:
Improv Everywhere: The Tourist Lane
Also check out these other recent Improv Everywhere missions:
Who You Gonna Call? project page
Awesome video by Keith Haskel of a new Aakash Nihalani installation. Watch until the end.

New York’s TrustoCorp recently did a bit of shopdropping in local delis and grocery stores. That Bulemia bar sure looks yummy! Check out more of their product alterations.
In other news, here’s a shopdropping project in Colorado that was investigated by federal agents:
Update to the story – the artist was charged with 2 years probation and fined $1,000.
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edited by Matt Adams / song by Tyler Walker
Read the full write up with tons of photos at Improv Everywhere.
We love this project by Jason Eppink and Posterchild. An urban prank that prompts local government to fix a problem. How great is that?
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