Several news organizations, including the Daily Mail, are reporting that “faceless” figures are popping up at Wimbledon and several posh parties around London. Blogger Nick Burcher noticed the logos they are wearing are for the car company Lotus, and was able to sleuth out that the whole thing is actually a viral marketing stunt.

He writes:

Given how easy it is to find the facelesspeople.com website through Google I think it is amazing that there has been so much Faceless People coverage and so little realisation that the Faceless people are part of a clever viral marketing rather than a political statement or art!