The Billboard Liberation Front have announced “a new advertising improvement campaign” targeting McDonald’s billboards. They’re calling the re-branding effort “I’m Sick Of It.” The first hacked billboard appeared at the corner of California and Hyde in San Francisco.
Looks like they are doing work for Phillip Morris as well:
Posterchild did quite a few digital billboard alterations during his stay in New York last year (including one very special one), but this might be our favorite. The face is of Star Fox character Andross. Even if, like me, you have no idea who it is, it’s pretty damn cool looking!
Urban Prankster covers pranks, hacks, participatory art, and other creative endeavors that take place in public places in cities across the world. It is edited by Charlie Todd.
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