Public Ad Campaign strikes again with a new advertising takeover. This one took over 106 bus shelter ads in Madrid. Artists around the world were asked to submit text for the billboards. The above photo shows text I personally submitted. It translates to: “advertisement for a bad movie.” Check out all the other photos and artists here.
Here’s the project summary:
MaSAT (Madrid Street Advertising Takeover) is the second international street ad takeover project, and the third in a series of civil disobedience projects intent on changing our expectations of public behavior in our shared environments. For this SAT project we targeted Cemusa bus shelters in 4 heavily populated locations around Madrid. This time, at the request of our Madrid based collaborators, participants were asked to submit only text based works. This fantastic idea allowed us to open up the submission request process to a wide range of individuals including sociologist, teachers, lawyers, gallery owners and anyone with a concern for the curation and participation in public space. Each of the 106 individuals were asked to submit one sentiment they wished to see exhibited on the streets. The result is a variety of unique visions of public dialogue and a glimpse at the possibilities available when we open up our public environment in a truly public way.
I spent last week at The Influencers Festival in Barcelona and had the pleasure of meeting Blu. I got a chance to see him in action, painting a new wall in town as part of the festival. I snapped a blurry photo of it, above. It’s a giant shark made of $100 bills. The festival was videotaping him during the entire process, so expect an awesome time-lapse video to turn up soon.
If you haven’t seen Blu’s famous “Muto” animation from Buenos Aires, stop everything and watch it now: Muto.
Brazil’s 6emeia transforms storm drains, manholes, and other urban fixtures with paint.
The 6emeia project was created and developed by the artists Anderson Augusto, also known as SÃO, and Leonardo Delafuente, also known as Delafuente. The duo live in the Barra Funda neighborhood of São Paulo where they began the project with the purpose of changing and transforming daily life